ALLY RACING - JIMMIE JOHNSON'S FINAL SEASON
For Jimmie Johnson’s final season we were not only tasked on taking on Ally Racing's daily social but also to develop innovative campaigns to celebrate his historic career for the entire year.
We developed a virtual gallery that told the story of his career and released it on Nascar's Jimmie Johnson day. It was one of the most engaged piece of content for Ally Racing that season.
We built a retro racing game "Ally Racer" featuring all of Jimmie’s favorite race tracks. The 8-bit style was a hit for Jimmie’s fans as they competed on the custom web site for social currency and those loyal fans received brand education from Ally. The web site was optimized for mobile, which led to 50,000 unique visitors engaging with the game.
