MARS

Led creative development for Mars Wrigley’s Super Bowl activations multiple years in a row. Created digital and physical activations, including building out unique spaces which celebrated that year's Super Bowl location theme. It also was a way to find creative ways to announce new product launches, including creating rooms that looked, felt, and even smelt like the new flavors of Snickers. 

Developed Snickers NFL Hungeriest Player creative, celebrating the top player from each week of play. All 14 weekly players were illustrated. Each player pushed out content on their channels celebrating their season and driving to a Snickers sweepstakes. The work was featured on ESPN NFL Countdown during the Playoffs.